Facebook and Twitter are definitely excellent tools for publishing and spreading content and certainly a good ally within a personal branding strategy. The way you spread the content on Facebook and Twitter is important because it will make an impact on how many retweets or shares you get and also clicks.
There are some important factors about the way in which you publish your content on Facebook and Twitter, especially links, which will have a huge impact on the way in which your content is going to be shared and clicked on.
In this infographic, we decided to point at some proven tips that will help you increase the number of shares and retweets you’ll get and also the number of clicks, which will ultimately represent the volume of traffic you’ll get from this social channels.
Courtesy of Web SEO Marketers.
Score from the experts at Killer Infographics
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Final Grade
This icon-based infographic gives tips on how to increase clicks on Facebook and Twitter. While it contains a wealth of content that may be useful, it's very text-heavy. The paragraphs of explanation that begin each platform-specific section are very tempting to skip because the eye wants to get to the visuals. Likewise, it's helpful that each tip and section has a main header that communicates the main message, but the descriptions that follow are too verbose. The varying illustration styles throughout (renderings, screenshots, flat styles) are also distracting, and it's odd that the Facebook and Twitter logos are shown in their respective sections but not in the header image, which should help communicate the infographic's main topic. In all we'd give this a D.
