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Freedoms Shop sent this infographic to us, detailing stats about sexual health (particularly, HIV) in the United Kingdom. It contains a lot of eye-opening information about the importance of diagnosis and care.
Quantagrams (a series of icons representing a numerical value) are used to showcase some of the hard-hitting stats, like that 25% of those living with HIV don’t know they have it. Later on, other tools like bar graphs are introduced, and typography is leveraged throughout to provide emphasis.
It’s helpful that the same person icon style is used throughout the design to create unity; the limited color palette also helps achieve that sense.
I would suggest making the headers for each section a little bigger, since right now they’re about the same size and weight as some of the stats. This would help add a bit more visual hierarchy.
In all I’d give this infographic a B- because it’s helpful and informative, and uses typography and data visualization in a pretty good balance to tell its story. For the most part, large text chunks are avoided and icons are helpful supplements to the text.
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