Infographic: History of Superfruits


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This was really fun to see, and definitely improved my knowledge of all these fruits. (I’m really curious to know what benefit gargling strawberries provides, though!) It’s colorful, well organized, and made me hungry.

I’m pretty curious as to why some of the other superfruits to hit the news in the past few years (acai, goji berry, etc.) were absent from the infographic, while the fruits we commonly consider, well, just fruits, wound up here. It’s cool to know that they are now being considered superfruits, but I was expecting a lesson on some more exotic fruits besides just the mangosteen. Given the brand, I can see that putting the products of competitors on the infographic would not be a smart choice, but it would be useful and relevant to at least see the superfruits mentioned. There’d be no need to promote or even mention the products made from them. As it stands now, it seems to feature the target product a little too strongly. Mangosteen is also the only fruit to get a (rather large) benefits section, even though some of the benefits of other fruits are mentioned under “today.”

More importantly, there’s no data visualization here. The only examples are the map indicating Southeast Asia and the benefits section about mangosteens. The images shown are all wonderful and don’t need to be excluded for the most part, but they need to be supplemented by data viz. (I do wonder about the wine images by blackberries, raspberries, and blueberries, since grapes are the most common wine-producing fruit and nothing about fruit wines is mentioned.) We need things like graphs and charts to really consider something an infographic.

There are also a few typos throughout–like “it’s” where it should be “its” or “Blackcurrants traditionally used” instead of “Blackcurrants are traditionally used.”

Adding more data viz-friendly information would really help this graphic become an infographic. It definitely was fun to read, but infographics should be light on text, heavy on visuals, and fairly light on brand influence (when it’s not giving relevant information a fair shake). As is, this infographic unfortunately gets a D.

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