Infographic: Get the Dirt on Carpet Cleaning


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This infographic was submitted to us by COIT.

This is a “big” infographic — which is to say, there is a lot of negative space and a lot of large elements filling it in. While this is preferable to illegibly tiny text, it does require an awful lot of scrolling just to get through each individual section when viewed at full size. Shrinking most of these elements by 20-30% would help reduce that burden and make the infographic easier and faster to process.

I’d also like to see a bit more exactitude in the data visualization. 52% is represented as 50%, 26% as 25%. There’s nothing wrong with rounding numbers, but data visualization should work off of the number provided in the text. If the number reads 26%, the data viz should display that. If the number said “Over 25%” instead, then it would make more sense as-is.

I do like the clever use of typography and icons in instances without data viz, though. The stat “61% complained about poor job quality” doesn’t actually visualize the 61%, but “poor job quality” is evident in the broken mish-mashed nature of the accompanying copy.

In all I’d give this infographic a B as it could stand to be downsized a bit and would benefit from more accuracy in data visualization.

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