Infographic: Electric Vehicles & the Brushless DC Motor


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This infographic was submitted to us by Sinotech.

The dynamic color scheme and clear organization are the standout features of this infographic. There are a few good examples of data viz early on, and the iconography and typography stay simple so as not to confuse or overwhelm the viewer. The design doesn’t try to take on too much information, but we get a good sense of the electric vehicle market and an intro to how these vehicles (and their motors) work.

I do wish the data viz extended throughout the IG, though. The 2011, 2015 and 2020 boxes have no data viz, but plenty of numbers. Under the BLDC motors section, there is the figure “85-90% efficiency,” but the arrow doesn’t portray the percentages. And the very first element of data viz — “43% of U.S. consumers say they’re interested in buying an electric vehicle” — is a little confusing, because I think the 43% is supposed to be represented by the shading on the 5th character, but because there is more than one character there, the visual seems to be saying something like “4.5 out of 5 U.S. consumers” instead. A different visual might convey the message better.

In all I’d give this infographic a B. It’s easy to follow and contains some data viz, but should maximize its potential in that area.

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