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This infographic was submitted to us by Polygon Group US.
I like the color coding of the various methods of recovery offered by the service. The graphic also provides some good information about how costly disasters can be, providing incentive for the viewer to protect their business.
The design could use a bit more of a hierarchy — clearer distinctions between sections and a focus on the vertical layout would help to guide the viewer’s eye. This is done best in the final two sections, which is incidentally where the data visualization lives! I’d love to see the rest of the infographic organized in this fashion, so the viewer has no hesitation about what to look at next. The services that the company offers are just sort of smooshed in on the side of infographic, giving the stats about natural disaster damage a scattered appearance.
An additional opportunity for data visualization would be to use the US map as a heat map. For example, it could make Missouri (with the costliest tornado) the darkest state of the five, and Oklahoma (with the fifth most costly tornado) the lightest of the five. The unmentioned states could be gray to show that they’re not part of the comparison.
In all I’d give this infographic a B. It could benefit from improved organization with visible section breaks, but overall tells its story efficiently without too much fluff.
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