Infographic: BLDC Motors: Costs Competitive with High-Grade Brush Motors


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Sinotech sent us this infographic!

The design starts by explaining what the appropriate comparison is to BLDC motors, and even includes a diagram so viewers know the distinction. The comparison table is especially helpful since it shows exact features.

The design does a good job of keeping text fairly light. Text that is included is presented with a visual hierarchy, so each piece isn’t fighting for the viewer’s attention. One exception is in “Cost Savings of Embedded Controller BLDC Motors”, where the descriptors for “Gain Control” “Just Say No” and “Built-In Bonus” run a bit long. Breaking text up into shorter bits makes it easier to navigate; it feels shorter overall when it’s in smaller chunks, so viewers are more likely to stick around to read it.

In all I’d give this infographic a B+; it’s really effective overall! I would like to see a concluding statement to leave the viewer with a final thought or inspiration.

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