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Today’s infographic submission comes to us from Center Parcs, a company that specializes in family holidays. The infographic uses the same colors as their website, so it’s clear that they are trying to stick to a brand palette for the design as opposed to placing a logo at the bottom of the infographic. The design itself seeks to identify 5 different types of dads and the things their kids can do for them on Father’s day without breaking the bank.
Ultimately, while this is a fun infographic concept, I am not sure it’s the best execution. The text is more of a focal point than the graphics, which begs the question: why not just write an article? Infographics serve many purposes, but one of those purposes is to do away with reading assignments and let the pictures tell the story. In a world where thousands of infographics are released daily, it’s important to focus on quality design for your infographic to get noticed, but I fear this will just hide in the crowd versus stand out.
Some suggestions for improvement:
- Fully illustrate each type of dad versus using a silhouette. The lack of detail makes it hard to identify any humorous stereotypes about each dad and force the viewer to rely on the supporting text to find the humor in the piece. Since infographics are meant to save time for the viewer, forcing someone to read the text to fully understand the design goes against the point and hinders this design’s chances at success.
- Expand the color palette to draw the eye in more. While I understand that the intentions of this design were to use the brand colors, this color palette is very flat and makes it so that there is not a visual hierarchy. This can be distracting for the viewer
- Make the text smaller so that a viewer doesn’t feel overwhelmed. In general, an infographic with more than 200 words of text will get skipped over immediately, even ones with less than 200 words that have large text may be ignored, simply because the text size makes people feel like they are looking at an article instead of an infographic. Pairing down the text and making the font sizes smaller will help fix this problem.
