This infographic displays ten of the key insights showcased in the first ever survey results, The State of Social Media & Influencer Marketing in Australia 2018 commissioned by influencer marketing specialist agency, The Exposure Co. The survey firstly looks at how Australians are using social media and what they think of business or branded social media accounts. In addition, they revealed what they do and don’t like about these accounts. Secondly, it dives into how Australians perceive digital influencers and how social media combined with influencers affect their purchase intentions and then purchase decisions. This is incredible information for all influencers, business people and marketers in Australia.