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Here’s a quick description provided by the source company:
Media buyers have felt the dramatic shift in lead generation and advertising with the advent of the Internet. Google’s popularity lies in understanding the psychology of a potential buyer. Search engines, for example, capture a buyer in the moment of needing something and direct them to exactly what they want. While outbound marketing works to increase brand awareness, it can be intrusive. Inbound marketing can conversely engage, inform, and assist buyers towards a particular company.
This infographic from Vol & Tier outlines why inbound marketing tends to be a more effective investment for a company.
The piece does a very good job of presenting its content in an interesting, fun, and educational way. The illustration style is appropriate for the content and the data is visually communicated very effectively. There is a lot of content and illustration throughout the infographic, with the text getting a little too long in spots. However, it is organized in such a way that it doesn’t feel too cluttered from a design perspective; it could just use a little trimming to increase usability.
The color scheme also works very well and the illustration style is consistent throughout, with the exception of some icons that could be a little more consistent and simplified (specifically, in the section that highlights how businesses are adjusting to inbound marketing). Also, the bar graphs using arrows towards the bottom of the infographic are a little unevenly spaced and the height of each bar doesn’t accurately reflect the percentages — in fact, bar graphs aren’t a great choice for percentages unless you are showing a percentage increase. Pie charts would be more appropriate here.
All of the content is well written and organized. The claims are backed by hard data with many sources to support them. It keeps everything to the point while still being entertaining and informative.
This infographic would be very useful to anyone wanting to learn more about modern advertising trends and statistics. I felt much more informed on the topic after reading it. I’d give it a C for great information and design, but it could scale back on copy and benefit from revamped data visualization.