When the Federal Reserve (Fed) raises interest rates, it impacts many parts of the economy, including the stock market. Shrinking the money supply helps to keep the lid on inflation, a primary concern of the Fed. It also makes it more expensive to borrow money, causing consumers and businesses to cut back on spending. This, in turn, can lead to a reduction in the valuation of companies and their stocks as their cost of doing business goes up while profits decline.
Score from the experts at Killer Infographics
Visual Communication - 55%
Design - 65%
Content/Script - 75%
Usability - 45%
60%
Final Grade
This infographic provides insight on how raising interest rates affect stock performance. While the message is conveyed clearly, in order to read the infographic, a viewer must scroll both vertically and horizontally when interfacing with the piece when not encountering the infographic as embedded content. With all the charts and graphs in this piece, a vertical scrolling experience prevents all information from being seen at once. In addition, the data, while interesting in the tables, could be redesigned in a more visual way, in order to aid comprehension. We'd give this a D.
