How to Sleep Like an Elite Athlete
Sleep is one of the most underrated factors that contribute to athletic performance. Did you know that with proper sleep your split-second decisions improve by 4.3%? Whether you’re a serious athlete or someone that wants to improve productivity, this infographic illustrates why sleep is essential and how to establish better sleeping habits. To read our complete article visit: https://purple.com/blog/sleep-for-athletes
Visual Communication - 50%
Design - 65%
Content/Script - 60%
Usability - 65%
This infographic explores the importance of sleep and its physical benefits, particularly from the perspective of elite athletes. The brand identity here is quite clear, as the constrained color palette and defined type treatments present a cohesive visual approach. The icon and illustration styles emphasize the line, though they do vary between flat and isometric styles. The visuals themselves connect to the content at hand, though some could be a bit more aligned to their specific points. Also, some opportunities for data visualization are missed. The copy is clean, concise, and bolstered by sources (though it could be even more brief at times). Overall, there's a lot of helpful information here. A reader may have some unanswered questions based on the title's directives, as the piece doesn't necessarily explore how elite athletes sleep; some primary focus areas may have been missed. However, with the clear visual direction and direct approach to key points, this infographic has a promising foundation. We'd give this a D.