With figures suggesting less than 20% of new startups making it past the first year of trading, it’s safe to suggest the first fledgling months of a new business are some of the most challenging it may face. At Wellden Turnbull Chartered Accountants, they have seen SMEs of all shapes and varieties – positioning them favourably to provide this simple infographic, metaphorically condensing to two stages: Farming & Hunting.
Score from the experts at Killer Infographics
Visual Communication - 70%
Design - 75%
Content/Script - 75%
Usability - 75%
The visual metaphor of growing a business is a fun way to start this design. I do wish it was done with a little more focus on the "business" part, though, since there are no visual cues about business in the main illustrations — only about growth, farming, and hunting. The icons in each section help to summarize some of the points, but the all-caps typography is distracting and a bit of a barrier to the viewer absorbing the information that the text provides. The design also lacks a conclusion, so it ends pretty abruptly. Clean up the metaphors and create more balance in the design and copy to put forth a more compelling infographic. We'd give this a C.