This infographic was created by the team at Car America in Richmond, VA (http://www.caramerica.com/) to educate people on the best way to buy a used car, and what to look for in a car when buying used. By following these steps, you can get the car you’ve been dreaming about at the fraction of the price of buying it new. Car America prides itself on being honest and creating a no-pressure environment for its customers in order to create the best used car buying experience that Virginia has to offer.
Score from the experts at Killer Infographics
Visual Communication - 45%
Design - 50%
Content/Script - 65%
Usability - 60%
This infographic is chock-full of information about used cars and the process of buying one. The sectioned approach to the layout for this infographic helps to visually distinguish the information. There are visual elements incorporated into each section, which is a helpful infographic practice. However, the varying design styles can be a bit distracting. Also, some icons are repeated or don't really visualize the associated text. On that note, the copy is concise. At times, the phrasing focuses on new cars rather than used ones, though the meaning is still in support of used cars. The list of sources does help to boost credibility (though it's not clear why the infographic sponsor has its own section of the infographic). Overall, there's a lot of information here—the infographic just needs some additional focus to maximize its impact.