How to Credit Card Chargebacks, Step-By-Step was created by Soar Payments, a merchant account provider specializing in providing high risk credit card processing solutions.
Score from the experts at Killer Infographics
Visual Communication - 45%
Design - 60%
Content/Script - 70%
Usability - 55%
This decision tree helps a user understand the steps needed to fight a credit card chargeback. The copy is direct and brief, which allows the reader to quickly answer questions and move through the tree. The layout uses consistent type and color treatments, and while there are some icons, the changing design style might be disruptive for the reader. Since most of the decision tree is text based, a reader wouldn't be able to rely on visuals to understand the decision paths. While the tree paths are fairly clear, many of the options direct the reader to "give up"—this kind of response is more fitting when determining whether to fight chargebacks in the first place rather than considering the how. As a result, a reader might not have a clear sense of the decision tree's purpose when beginning to answer the questions. Overall, this piece could benefit from a bit more clarity and balance to achieve a high impact. We'd give this an F.