Designed by Cameron Way for Bob Behrends Roofing.
The goal: To help the business or homeowner decide which roofing material is right for them and their building. It starts with one question: what’s the pitch or angle of your roof? Read more at https://bobbehrendsroofing.com/how-to-choose-the-right-roofing-material/
Score from the experts at Killer Visual Strategies
Visual Communication - 75%
Design - 85%
Content - 80%
Usability - 85%
81%
Final Grade
This design uses scene illustrations to execute a flowchart-style series of questions about roofing materials. The header, intro, and questions help users move through the questions, although the 2 sides of questions can get a little tough to follow at points without a specific border between them. At the bottom the infographic ends a bit abruptly once a roofing selection has been determined. A conclusion is a great way to provide a call to action or summarize what the viewer should walk away knowing. A list of sources is also advised to help substantiate the information in the design. In all, though, the design is driven by visuals and fun to navigate. We'd give this a B.
