An air purifier or air cleaner is a unit that eliminates pollutants from the the indoor air. These appliances are generally promoted as being effective to allergy and asthma sufferers, and at minimizing or getting rid of second-hand tobacco smoke. For more information please visit www.householdme.com
Score from the experts at Killer Infographics
Visual Communication - 30%
Design - 65%
Content/Script - 70%
Usability - 75%
This infographic presents several factors to consider when choosing an air purifier—price, purifying technique, brand, etc. The information is illuminating and would certainly be useful to somebody looking to purchase a purifier. However, the ratio of text to visuals isn't ideal for an infographic. This much copy can scare readers away, especially when there are very few visuals that help convey key concepts. As is, we'd give this one a D.