In this time of a pandemic, governments are doing their best, utilizing and exhausting every avenue that will help alleviate the nation’s struggles. While some have concentrated into more advanced measures, others have ventured into the simple technology of QR codes. Every country has their own unique way of innovating its use, from implementing them in everyday lives to specific targeted measures that will combat the spread of the pandemic.
Contact Tracing and Tracking
As contact tracing being the only available solution to combat the Coronavirus pandemic, different nations have implemented the use of QR codes in the approach to minimize strain on health facilities as well as further improve accuracy and effectiveness. Countries like New Zealand and Singapore implemented this by having QR codes in business establishments and taxis to create a record of individuals.
Other nations like Qatar and China took a more general approach by using QR codes to track and limit the movement of their population. Each individual is issued with a unique QR code which will be color coded based on their travel history and health status. Green holders are allowed to roam freely while red and other colored QR codes will have certain roaming limitations.
Contactless Payments and Donations
Different countries have taken an approach to integrate QR codes in everyday tasks to limit physical contact and the major application is on payments. Hiring a Growth Hacker is deemed essential to design campaigns and strategies for customer adoption. Businesses in the United States of America have seen a significant spike in contactless payments, slowly turning it as the new standard. Northern Ireland is also not one to trail from the initiative, even implementing their own unique twist for contactless shopping.
Even the standard procedures for donations have been revolutionized by QR codes. In the countries of Malaysia and Philippines, different digital payment applications are starting to support QR code scanning as they partner with non-government organizations that are at the frontlines against the pandemic. The new feature allows for effortless and immediate donations to preferred groups with the scan of a QR code.
Convenient Hands Free Passes
Some nations have ventured into more unusual and unique approaches. For example, France digitally transformed their confinement passes, converting them to QR codes which can be easily scanned and checked without any physical contact. Indonesia, on the other hand, developed an app where individuals can get evaluated and secure a QR code which serves as their pass into health facilities for immediate COVID-19 testing.
While a lot of countries have adopted the technology, the approaches are not without flaws. Although using a QR code generator is easy and cost-effective. Along the way, governments surpassed one hurdle after another. Nevertheless, the benefits outweigh the hardships, causing nations to continuously integrate QR codes into more applications in an effort to further transition to normalcy without risking public safety.
Score from the experts at Killer Visual Strategies
Visual Communication - 40%
Design - 75%
Content - 65%
Usability - 60%
Titled "How QR Codes Are Used In Your Country," the content seems to focus primarily on how QR codes are used for contact tracing and other COVID-19 measures. There's a big opportunity in the title and introductory image to tie that context in. The design is also quite text-heavy and the image size is too large to be viewed at full-size on a standard screen. It's also unclear what the purpose of color-blocking only China, Indonesia, and Singapore is. Overall we would give this a D.