MilesBuyer is an online broker agency for frequent flyer miles. Not knowing how much your miles or points are worth is not an uncommon thing among frequent flyers. A common misconception is the value of a mile is dependent on what airline your miles affiliates with. Although that may be true, many other factors influence how much your miles are worth, such as, if your flight was international or domestic, economy or business, on a weekday or weekend, and a few other subsidiaries. That’s not to say that it’s clear that some airlines are worth more than others. We have put together a straightforward analysis of what airline miles are advantageous or inflexible for frequent flyers. This infographic uses an airplane runway as it’s central graphic element. It uses subtle, yet visible airline and hotel logos in which individuals can easily find their frequent flyer program. Each percentage that belongs to each section resembles if the program’s mile value is profitable or insignificant to a miles broker – the higher the rate that a miles program has, the more valuable the miles are worth. This graphic can help you compare the value of miles that pertain to each miles program.
Visual Communication - 65%
Design - 60%
Content/Script - 65%
Usability - 60%
63%
This piece aims to reveal how much an airline mile is worth depending on the company you have the miles with. The unifying element of an airport runway does strong work visually communicating the general topic of the infographic. However, the piece lacks a title that might help guide us to understand more quickly what the topic is and how this infographic can benefit us. Meanwhile, there is repetitive content, with each airline or company both labeled in text and represented by its logo, and the word "price" repeated twice at the top of the runway. While this infographic could be useful, the reader has to do more work than most readers are able to do. We do admire the minimal text, though. Overall, we'd have to give this a D.
