When you’re creating a brand, business logo, or even a product, it’s normal to get confused about choosing the appropriate color (unless you don’t care about it). But you should care, because colors could affect your business’ overall impression. Do you know the meaning of red? What about blue? To help you decide, here’s a list of colors with their meanings.
1. Red – Energy and desire, red is perfect for advertising campaigns to grab attention.
2. Yellow – Cheerfulness and joy, yellow is effective for children’s items.
3. Orange – Creativity and enthusiasm, use orange for food products or toys.
4. Green – Harmony and growth, green is perfect for ‘green’ products.
5. Blue – Tranquility and calmness, if your business is related to cleanliness, blue is the choice.
6. Purple – Nobility and power, purple is perfect for women’s or children’s products.
7. White – Indicating cleanliness and goodness, use white to suggest simplicity and purity.
8. Black – Considered formal and elegant, use it to highlight a particular color in your business logo.
Score from the experts at Killer Infographics
Visual Communication - 40%
Design - 40%
Content/Script - 40%
Usability - 45%
This infographic offers tips for selecting the right color for your brand or product. While the color descriptions are helpful, the information here seems disjointed from the infographic's overall topic however, as the descriptions of each color have little to do with exactly how those color-selections could affect your businesses. For example, there is no tie-in within the piece that explains why orange might be better for a business than green. In addition, including data on how color affects buyer-perception or brand-recognizability would strengthen your overall argument. In terms of design, it appears as if the call-to-action section, content section, and title section were designed independently, as there is no thematic cohesion between the three areas. Finally, the headline "How Logo Colors Affect Your Business" is misleading, and the title poses more questions than it answers. We'd give this an F.