Getting reading for a new sporting season can be extremely stressful as it is, but the design of the kit is something worth stressing over as it could impact everything. Of course the kit has to be comfortable and provide flexibility throughout the game but the colour of the strip can actually be a crucial factor to the teams success.
Studies say that the colour yellow encourages high-energy which could definitely be backed up by the four out of Brazil’s five World cup wins being while wearing their Yellow kit. It is also claimed that Red shows dominance and can impair the other team as a result of this which may explain why all of Liverpool’s European cup wins were won while in their red kits.
CT Shirts, specialists in Mens slim fit suits (https://www.ctshirts.com/uk/mens-suits/complete/slim-fit/), explain further in the infographic provided.
Visual Communication - 90%
Design - 90%
Content/Script - 70%
Usability - 85%
This infographic asks a fascinating question: does color psychology impact how sports teams perform? It's a fascinating read, with illustrations that visually communicate the topic every step of the way and a design style that stays consistent throughout. The copy is kept to a minimum, allowing the visuals to do the bulk of the work — a sign of a strong infographic.
The copy doesn't quite manage to provide the insights we would have hoped for, however. For instance, starting the infographic with the emotions associated with each color would have provided the reader with the tools necessary to interpret the statistics. At the same time, a more skeptical analysis of the facts might have asked what colors are most commonly worn by teams, as these would have also, necessarily, been more commonly worn by winners. If, however, this proved not to be true, this would have been all the more evidence that color psychology indeed plays a key role in the success of sports teams.
Overall, this is a fun and shareable infographic, and we'd give it a B-.