How do marketplaces work?
Online shops are one thing, but is an online marketplace another? Marketplace in e-commerce could be represented quite widescale as a platform, where online shopping of all-kinds items from a variety of vendors and retailers is taken place. It streamlines the purchasing flow and monitors transactions, while the third party business owners work on manufacturing and shipping arrangements.
The good news is that there are no rigid requirements for a retailer to enter a marketplace and there is no need the product should comply to one of your competitors. Nevertheless, it is important to understand how effective marketplace connects you with the target customer and is it complies to their needs. This is no doubt you are to know how the market operates in general. Take a look at the infographic created by BelVG https://belvg.com/blog/how-to-integrate-prestashop-with-amazon-ebay.html
Visual Communication - 45%
Design - 30%
Content/Script - 45%
Usability - 40%
This infographic shows the basic relationship between online marketplaces, their individual sellers, and the end customer. The content and layout of this infographic are very simple, which makes it easy for the ready to understand the basic concept but doesn't offer much in the way of concrete information. The simple tiered layout hints at the relationship between various parties on online marketplaces, but the visual elements are so minimal that some readers may be confused about what is being represented. For other readers, the information offered may be too basic to be helpful. The title, "How Do Marketplaces Work" may be misleading to these readers who are looking for more in-depth information. If this infographic featured more engaging icons and illustrations or a more outside-the-box layout, the simple message would feel more intentional. Overall, we'd give this an F.