We noticed a lot of people asking us how Coolsculpting works. In most cases you have very scientific answers and information online, which can get confusing fast.
We created this infographic to visually display how Coolsculpting melts fat away without getting into too much details.
Visual Communication - 70%
Design - 70%
Content/Script - 70%
Usability - 65%
This infographic explains what coolsculpting is and how it works. The use of cool colors (soft blues) throughout helps to reinforce the chill factor, and the snowflakes representing cold work pretty well as a visual indicator too. The most successful portion of this infographic is the "Fat freezing during the coolsculping [sic] procedure" section, where the viewer can follow the vignettes through the arrows to get a visual of the coolsculpting process, without really needing to read. The rest of the infographic isn't as successful at that, and in many places it is too text-heavy. In all we'd give this a D.