Home Improvement Trends of 2011

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This infographic comes to us from elocalwebsites.com, a company that focuses on designing directories for local businesses including roofers, plumbers, lawyers, and more. Upon submitting this infographic, the folks at eLocal said the following:

If you’d think 50 experts would have a lot to say on home improvement trends in 2011, well, then you’d be right! We had such a great response to the 2nd eLocal.com Blog-Off that we ended up with volumes of information and insight.

After a little bit of magic, we packaged everything you need to know into the below infographic, giving you your complete guide to 2011 home improvement trends. Let the inspiration begin!

All in all, the design of this infographic is nice and clean, and it’s definitely fun to look at. My issue with it is the same that keeps popping up as more and more companies create their first infographic: there’s no data being visualized. An infographic is a graphic representation of information. It should include charts and graphs as well as text, but shouldn’t rely on text only to get the information across. Right now, if all of the text were taken out of this infographic, not a single piece of information or data would be provided to the viewer. That means that this is not using graphics to display the information, instead the graphics are merely complimenting the information. While these graphics do a great job of complimenting the information, it’s basically a well designed article. To improve things and make this more like an infographic, the folks at eLocalWebsites.com could have included graphs showing the money spent in each home improvement trend. They could show popularity by getting keyword traffic data from Google. They could also show how these trends are improving the value of homes by diving into the profit gained per home improvement. Unfortunately, none of this is happening, which makes this infographic hard to take in. Infographics should require as little reading as possible, and this only requires reading.

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