Research infographic detailing the transformation of the standard product code ( or UPC) into an interactive code for accessing and conducting business on the internet. Shows inception dates of each key event which has lead to the global propagation of scan commerce via q codes and all variants of “scan to connect” codes. View the key stages of history in the formation of the internet as it is now known compared to the wild west development of the computing and internet age. #ScanConnect #ScanCommerce #eCommerceConnect http://www.Q-Code.org
Visual Communication - 45%
Design - 35%
Content/Script - 50%
Usability - 40%
This infographic functions as a timeline that tells the history of scan commerce, from the first scannable UPC code to the patenting and licensing of scan commerce technology. This infographic contains a lot of data and information, but the large amount of text overwhelms the visual elements. Some information is directly relevant to the main subject, but other points in the timeline are about other subjects (Facebook, Google, DVDs, etc.) This addition of this tangental information makes the text seem unfocused and crowded on the page. The main visual component of this infographic is a header collage of various scannable codes, which directly illustrate the main subject but also don't appear visually cohesive. The rest of the timeline features sparse visual elements. Overall, this infographic is burdened with the amount of text, and it lacks consistency to tie the visual elements together, but it still contains some informative and relevant content. We'd give this an F.