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Ex.deals submitted this infographic to us! It shows what items may have been used to barter throughout history.
The timeline layout works well for this, and color-coding each time period creates helpful distinctions between sections. It’s great that each barter good is represented with a visual, too. However, some of the time periods and barter items are represented with different illustration styles, which is a little disorienting when looking for a visual theme.
In addition, there aren’t any sources listed here, so it’s not possible for the viewer to verify the accuracy of the information (e.g. were spiked clubs really documented as barter goods in the Stone Age? Viewers would have to do independent research to find out).
While usability is fairly good here in terms of understanding what’s going on, this could be improved with a few different design choices and a source list. The visual communication side of things does a pretty good job of establishing time and place, but could be improved by showing people actually making a deal or exchange (as shown in the “Nowdays” section) throughout.
In all I’d give this a C-; not bad, but there’s room for improvement.
Score from the experts at Killer Infographics
Visual Communication - 70%
Design - 65%
Content/Script - 65%
Usability - 80%
70%
Final Grade
Time and place are established visually pretty well here, but since there are illustrations for each time period already, they could be made more effective by illustrating the exchange of goods or services. The lack of sources also brings the integrity of the information into question.
