ContactPigeon, the all-in-one marketing automation SaaS solution, recently released Black Friday 2018 Report with detailed eCommerce insights observed from the most recent Black Friday sales, to help retailers boost their sales during the upcoming Christmas sales.
Visual Communication - 75%
Design - 65%
Content/Script - 55%
Usability - 65%
This infographic displays data about Black Friday sales and marketing methods. The data is collected by ContactPigeon, an eCommerce automation platform, and reflects sales trends that their customers experienced during Black Friday in 2018. This infographic contains a high concentration of specific data, which is organized and presented effectively with various data visualization techniques. The text contains a few grammatical errors, and it's not clear if the data represents all Black Friday sales or just the sales of ContactPigeon users. This infographic engages the viewer with data visualizations, icons, and illustrations. Each illustration is rendered in a different art style; one is very detailed, while the next looks very simple. One illustration incorporates gradients, while the rest use only flat colors. Each style is well-rendered, but the lack of visual cohesion creates a mismatched effect. Overall, this infographic successfully highlights its data with visualizations, but could be even stronger with a consistent art style and text that contextualizes the data. We'd give this a D.