Guinness has become an international symbol of Ireland, with people travelling to the country from all over the world to drink a pint of the famous stout. Now playing a large role in the country’s tourism industry, Dublin opened the doors to the iconic St James’s Gate Brewery at the Guinness Storehouse, allowing visitors to get a unique insight into the history and brewing of Guinness in Ireland. This infographic for cruise company ROL Cruise leads you through the journey of Guinness across the globe. The brewery’s early exports and global appeal have led Guinness to become a worldwide success, and now you can experience it for yourself on a cruise to Dublin.
Score from the experts at Killer Infographics
Visual Communication - 65%
Design - 65%
Content/Script - 60%
Usability - 60%
This infographic provides some information about this history of Guinness and its worldwide impact. Visuals accompany each section, which helps advance the visual messaging. However, some visuals might benefit from additional information to achieve their full communication benefits. The design maintains a consistent, on-brand color palette throughout the infographic, building consistency and reliability. However, some fluctuation in the design style and photograph use might be distracting for readers. The content is clear, though at times a bit wordy. Also, some moments of repetition and unclear organization might be distracting for this format. Overall, there's some helpful information here, but the piece needs a bit more consistency to achieve its full communication potential. We'd give this a D.