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Google Ranking Factors 2020: Facts and Myths

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What makes your website rank high on Google? The list of ranking factors (and industry myths) for 2020 – based on Google’s offiicial statements and independent research.

What makes your website rank high on Google? The list of ranking factors (and industry myths) for 2020 - based on Google's offiicial statements and independent research.

Score from the experts at Killer Visual Strategies

Visual Communication - 30%
Design - 35%
Content/Script - 60%
Usability - 45%

43%

Final Grade

This infographic sorts various potential factors that could affect Google search rankings into "facts," "myths," and "polemic." This content is brief and doesn't feature much introductory or explanatory text, and contains some specialized terminology that isn't accessible to an audience not already familiar with the subject of SEO optimization. The visual elements are very minimal, with a single icon for each of the 6 main sections. If the design was expanded to include an icon or different visual treatment for each of the 3 repeated sub-categories (facts, myths, and polemic), this infographic would hold more visual interest. Although the simple white and grey color scheme makes the text easy to read, the visual communication in this infographic falls flat. Overall, we'd give this an F.

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