The life insurance industry is in the midst of a digital transformation as the market landscape shifts and buyer preferences, expectations and tech savviness evolve.
The vast amounts of consumer data now available is helping to accelerate that change and drive innovation. Now we’re able to begin improving the consumer experience with life insurance carriers and products like never before.
The Capgemini 2017 World Insurance report, among other recent research, makes it clear that millennials and tech savvy consumers are the next generation of insurance buyers and are quickly driving purchasing trends across industry sectors. With a new breed of insurance buyers, the persona has changed, and technology is adapting to hep carriers navigate their digital transformation.
Read on through the infographic to follow the story and see, with data, how the landscape is changing and what industry leaders are doing to adapt.
Score from the experts at Killer Infographics
Visual Communication - 80%
Design - 70%
Content/Script - 65%
Usability - 80%
74%
Final Grade
This infographic offers a wealth of information about changing technology use from generation to generation, and what this means for insurance providers. The statistics and accompanying data visualizations make this infographic highly useful to its audience, and convincing that Sureify's solution is a strong one. However, in part because the infographic is more text-heavy than it needs to be, the infographic can feel a bit cluttered. The design style, too, does not feel consistent throughout, so the piece lacks a strong, coherent look-and-feel overall. We'd give this piece a C.
