GDPR: Hospitality and Company Data
We believe a high number of small and independent outlets do not realise the impact the GDPR will have on them. Digitisation is transforming the hospitality industry, but businesses that fail to understand GDPR risk both heavy fines for non-compliance and also loss of
ownership and control of customer data. With less than 10 months to comply with GDPR mandates, the time to act is now.
There will be many casualties from unprepared restaurants and restaurants/venues that fail to understand and, more importantly,
adapt quickly to the new paradigm and regulations. Preoday wants to ensure that its clients are not among them.
Visual Communication - 70%
Design - 70%
Content/Script - 70%
Usability - 70%
This infographic offers an explanation of the EU privacy law known as the GDPR and then elaborates on who that affects and what to do about it. This longscroll style infographic has quite a bit of text. While thorough and relevant, this could benefit from copy edits and an approach that allows for more visualization rather than exposition. The "does this apply to me" section is a clever implementation of a flow chart. Though there aren't many design elements, they all are consistent throughout, which helps create a seamless user experience. Consider breaking this down into multiple infographics: what is GDPR and GDPR to-do list. A micro-content campaign could be very effective here. Overall, we give this a C.