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This infographic was submitted to us by Venngage.
This infographic cleverly showcases the rise of food tourism around the world. As a fan of food and travel myself (who isn’t?) I really love how this design opens up with an array of great food imagery. It’s hard to use multiple photos throughout an infographic, but the header of this design does a good job of it. The reason it’s hard to use photos in an infographic is because you often have to find a way to frame the photos within the design. You can see this in the art museums section, where each photo is framed with a black border. This method of design can sometimes feel dated and is often hard to pull off in infographics. In addition, the visuals of an infographic are meant to tell the story and often there are too many ways to interpret photos so they can make taking in information much harder. All this said, the photos keep a user’s attention throughout in this design.
From a visual communication and data visualization standpoint, this design could use some improvement, but is on the right track. It’s great to see an infographic that visualizes each number because too often people rely on typography for this which is the opposite of visualizing the information. For the pie chart, I would suggest just focusing on the 88.2% and ignoring the 11.8% stat since the first stat implies the second. This would allow the infographic to follow a key rule of data visualization: when making a pie chart, the darkest color should show the percentage. Without reading the 88.2%, I quickly assume that the number I’m supposed to focus on is the small dark part of the pie chart, because our eyes naturally focus on the darkest part of a pie chart. The important number in this stat though is the 88.2%, so making that quick change would be an easy way to improve the visual communication of this piece.
Similarly, the quantagram in the next section is unnecessary. If showing a fraction or percentage, it’s best to use a pie chart. Quantagrams imply a specific amount of something, so the user is left counting the pictogram money bags and trying to make sense of their total number, rather than seeing 1/3 as the key take away.
These are just some examples of ways this design could improve, but overall it’s a good design for something that was developed by a free infographic generator tool. A lot of infographics are created by tools like this these days. While they don’t compete well with custom designs, they offer a quick solution for someone wanting to learn how to design infographics.
Score from the experts at Killer Infographics
Visual Communication - 80%
Design - 70%
Content/Script - 90%
Usability - 95%
While there are many areas where visual communication can be improved, this infographic does visualize the information rather than relying on typography. The design could use improvement with a better color palette and a more unique way of framing the photos. All this said, the content is a fun read and I will definitely reference this infographic the next time I travel to get some good food ideas.