If you are hungry for more lead then use expertise, authority and trust to help you improve your sales. Use long tail keywords for a more specific keyword phrase. The higher the level of competition you have the shorter your keywords phrases need to be. You can use long tail keywords when it’s easier to rank and easy to convert. Short tail searches are more competitive and harder to win. Short tail searches make up 30% of all searches where long tail searches make up 70% of searches. To find winnable keywords you have to do a couple of things. You need to ask your clients or customers what they would type into google when searching for your services. Also you need to check out related search terms at the bottom of google searches. It is also a great idea to look at your competition’s source code for titles, descriptions and keywords.
Visual Communication - 75%
Design - 45%
Content/Script - 70%
Usability - 50%
This infographic shows how the search engine optimization can be positively impacted when long-tail keywords are used. This infographic's content is straightforward and mostly focused on the main subject, although the subheading "E.A.T." doesn't relate to the rest of the information. This infographic uses a line graph and a pie chart to visualize information, as well as 2 spot illustrations. The color palette is consistent, and the data visualizations make the subject easier to understand. However, placing the data visualizations side by side means that the text needs to be very small, which makes it difficult to read. If the layout was arranged in a more vertical long-scroll format, the infographic would be easier to read. Overall, despite some helpful data visualizations, hard-to-read text and layout make the information less accessible. We'd give this a D.