Score from the experts at Killer Infographics
Visual Communication - 85%
Design - 90%
Content/Script - 85%
Usability - 90%
This infographic submission details the recommended daily intakes of fat and protein for dogs and cats. This infographic utilizes tables to neatly display the information. Keeping things structured in such a way helps with readability, but oftentimes it can come across as cheap, much like a basic spreadsheet. Here however, the tables were given custom treatment with color coding and rounded edges, masking the downsides of a table. What this infographic would benefit from is some simple exposition. A sentence or two introduction can provide more context. Also, in the tables, it's not immediately clear that the kg columns are referring to the size of the pets. A simple fix is to edit the "dog type" copy to read "dog type and weight." Overall, we give this a B.