The goal of this infographic is to inform people about the dangers of smoking traditional cigarettes and the health benefits of switching to e-cigarettes. Although the e-cigarette industry has received a lot of bad press recently, the pros to switching see too far outweigh continuing to smoke traditional cigarettes. E cig liquid is used to mimic traditional cigarettes through vapour, nicotine and flavouring. We wanted to shed some light on this subject and hopefully give people more information, along with new laws which may impact them.
Score from the experts at Killer Infographics
Visual Communication - 70%
Design - 75%
Content/Script - 75%
Usability - 75%
74%
Final Grade
Showing facts of the harm of traditional cigarette smoking vs. ecigarette benefits, this infographic uses iconography, simple illustration, and data visualization to make its points. While the cigarette photo is a clear reference to smoking, there is no ecigarette visual in the design, making it unclear what the real subject is. For content, the infographic would benefit from a conclusion, since the final section ends somewhat abruptly. In all we'd give this a C.
