This infographic was based on an article featured on Alabrava.net called, “Domino’s: King of the Pizza Game.”
It is pretty clear that hands down, Domino’s is dominating the pizza game. Running way ahead of Papa John’s, Pizza Hut, and Papa Murphy’s, Domino’s has inched its way to the top by becoming the leading pizza chain in the United States.
A combination of sound marketing strategies and a great workforce is responsible for Domino’s’ success. The pizza company made $3.2 billion in global retail sales in 2019 alone.
This infographic titled “Domino’s: The Pizza King” explores the timeline of Domino’s success as an international pizza chain and takes a look at a few key strategies that cemented the company’s success.
Visual Communication - 60%
Design - 60%
Content/Script - 70%
Usability - 70%
This infographic showcases Domino's history and successes. the visuals and color palette are bright, which creates an effective aesthetic and tone. The timeline features useful icons, which is a great technique for ensuring visual communication. However, some other uses of icons could be a bit more honed-in to develop their communication potential. The icon style itself changes across the piece, which may disrupt readers. For the most part, the text is brief and gives enough context to keep readers on track — but the strong contrast between text size and visuals (along with text color choice) means words are a bit hard to read. This infographic is divided into specific sections, as identified with specific subheads, but there are some missed opportunities for the visual structure to support this as well. Overall, there is a strong foundation here with interesting information. The piece could use a bit more visual focus and balance. We'd give this a D.