Maybe you’ve just started a small consulting business or run a local consignment shop or opened a café. Whatever it is, there’s only one thing you want to happen—to attract clients without breaking the bank. Of course you’re only starting, saving money is so important. To help you, here’s an infographic presented by PROSPER Show. It highlights some digital marketing strategies for local businesses.
1. Set a goal and a budget.
2. Dominate one social media channel.
3. Use email marketing wisely.
4. Create compelling content and let it spread.
5. Research, survey, listen for feedback, and learn.
6. Invest in your learning and marketing campaigns.
7. Take advantage of SEO.
8. Be original. Be genuine.
Score from the experts at Killer Infographics
Visual Communication
Design
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Final Grade
This infographic offers some basic digital marketing strategies. The information here would be relevant to those who are new to marketing, and the layout is easy to navigate. The design nicely emphasizes visuals, but some of them are a little misleading. The colored pencils in the header, for instance, don't properly convey what this infographic is about. Further, the multiple illustration styles used create a clashing aesthetic. This is on the right track, but as is, we'd give it a D.
