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Score from the experts at Killer Infographics
Visual Communication - 50%
Design - 50%
Content/Script - 80%
Usability - 65%
When looking at this design prior to reading, it is clear that it has to do with servers and hosting, thanks to the background imagery. That said, this is where the visual communication stops and the reading begins. The information is highly useful and well written, but when pitting two options against one another in an infographic, it's best to show the options side-by-side instead of having one above the other. With a side-by-side view, a user can more easily review the differences between the two options, whereas the current layout requires constant scrolling up and down to match concepts. The lack of visuals makes it even harder to match concepts. If, for example, each circle had an icon depicting it, then viewers could search for similar icons to compare one item to the other. This is laid out more like an ad than an infographic, and therefor is something that would be successful as an ad, but should not be called an infographic.