The following infographic was created by two sophomores, Riwa Sabri and Yasemin Uskan, as per their Information Visualization class. The goal of this infographic was to provide a comparison between COS and Everlane, two brands that share a similar brand identity and story.
Score from the experts at Killer Infographics
Visual Communication - 65%
Design - 70%
Content/Script - 55%
Usability - 70%
65%
Final Grade
This infographic offers a point-by-point comparison of two similar brands. It's useful in that it allows viewers to make their own decision on which brand is the best fit for them. It keeps text to a minimal and focuses on design, though it does miss some opportunities for data visualization. In one example where data visualization was used, the charts about shipping cost aren't set to the same scale, so are hard to compare. Some terms, such as MG/KG, also need to be defined more clearly. However, when it comes to design, there is some clever use of photography to set up comparisons. Overall, we'd give this a D.
