This infographic was created by The Winners Enclosure and can be found on their Cheltenham Festival Infographic page.
The infographic was designed to help people that are heading to Cheltenham Festival this year. It features tips on dress code, getting there, top hotels in the area and much more. There’s even a section that tells you all the timings of the races throughout each day of the festival.
Score from the experts at Killer Infographics
Visual Communication - 45%
Design - 40%
Content/Script - 55%
Usability - 50%
This infographic offers a variety of information about Cheltenham Festival, including historical facts about the race, travel suggestions for attendees, dress code guidelines, an event timeline, statistics about the number of bets placed and the amount of alcohol consumed, and a list of hotel accommodations. With so much information, it's essential to organize the sections so the reader doesn't get lost. For example, it might make sense to have the hotel section follow the travel section, and to group statistics about the number of attendees and bets placed with the amount of alcohol consumed. This infographic's sections, however, appear in random order. This lack of organization is highlighted further with the use of multiple different fonts, an unrestrained color palette, and an inconsistent visual aesthetic. The icons and illustrations are mismatched in level of detail and dimension, and don't fully communicate the main subject. Overall, this infographic contains a wealth of relevant information, but its structural presentation and visual style create a disjointed reading experience. We'd give this an F.