Are you in search of a new furnace? With Canada’s colder climates, a properly functioning furnace is a key feature in any home to get you and your family through the winter season. There are so many different models and brands out there, and it can be hard to decide which is right for you and your home.
Score from the experts at Killer Visual Strategies
Visual Communication - 25%
Design - 40%
Content - 55%
Usability - 55%
44%
Final Grade
This design rates furnaces in 3 unique price ranges, using the brands' logos as visual connections. Aside from the logos, the only visual element is a silhouette of Canada. While that helps ground the post to its geographical subject, the design lacks furnace imagery. Since the primary subject is furnaces, it would be helpful to include illustrations or other types of furnace imagery so that viewers can tell, at a glance, what the subject is without needing to read. It's also unclear how the creator ranked these brands within each category -- is it plainly by price or also by perceived value? An introduction and conclusion could help clarify this. Although the content itself could certainly be helpful for Canadian furnace shoppers, as an infographic we'd give this an F.
