Buying a Used Car? Read This First
This infographic was brought to you by Dupont Auto Centre, a used car dealership in Toronto, Canada. It was created to educate our prospective customers on what to look for when buying a used car. We want our customers to be aware of what to look for so they know they are getting a great car at a great price. For our current line of up used vehicles please see our listings here – https://www.dupontautocentre.com/used-cars-toronto
Visual Communication - 70%
Design - 70%
Content/Script - 75%
Usability - 80%
This infographic provides a detailed overview of how to inspect certain features of a used car.
The header image is clean and professional; however, brainstorming an alternative title treatment could be useful, as the current title appears inconsistent. In addition, the section headers are placed below their body text, functioning as a summary, rather than leading text. When working with infographics, a reader should be able to cull meaning from minimal text and descriptive visuals. These text boxes should serve as descriptive sub-headings, rather than summaries. Moreover, in the section containing points 4 - 7, many of the visuals do not align with their corresponding text. For instance, the gears icon is repeated, and there is a battery icon in between the first two points. Using scattered icons can actually create distractions for the viewer, so make sure that your icons are either tethered meaningfully to your content, or that your images carry a narrative that does not necessitate the use of text for explicating their meaning. Overall, this is a easy-to-use infographic that offers tips for buying a rental car. There is a clear hierarchy of information, and the piece is readable. Reducing copy and tightening visuals would result in a stronger infographic. As it stands, we'd give this a C.