NEW YORK – ContactPigeon, the all-in-one marketing automation SaaS startup which specializes in ecommerce with clients in US & Europe, has published the Black Friday 2017 email marketing report.
The report is based on the email marketing activity of 200+ global brands on ContactPigeon’s platform on Black Friday 2017. The most interesting insights of the Black Friday email marketing report were summed up in an infographic, attached in the end of the press release.
“We are excited to see new sales records made this Black Friday across many of our clients. Even more impressive is the role of email, especially triggered campaigns, contributing to the overall eCommerce revenue. Email alone as a channel makes up ~23% of sales attribution on Black Friday 2017.” – George Moirotsos, CEO & Co-Founder, ContactPigeon
Key Trend = Marketing Automation
Email marketing has been around for lots of years and it’s penetration as a marketing tactic is undoubtful. However, as competition rises the necessity pushes the brands to evolve and step into “next generation” email marketing, thus investing in Marketing Automation software.
“The sales conversion for triggered emails delivered during Black Friday 2017 was 3 times higher than standard newsletters.”
You can find the full report here:
https://blog.contactpigeon.com/black-friday-2017-email-marketing-report/
Score from the experts at Killer Infographics
Visual Communication - 95%
Design - 85%
Content/Script - 90%
Usability - 90%
90%
Final Grade
This infographic submission provides ecommerce insights on Black Friday. This is a data heavy infographic, which is a engaging way to present stats and figures. The brief intro does a good job at setting up context and expectations without carrying on too long. The top-to-bottom approach is intuitive and easy to follow along. The charts and graphs work well because none attempt to visualize too much information. Each is easy to comprehend. There are a few copy inconsistencies throughout. For example, the first graph capitalized "By The Hour" whereas the second has "by the" in lowercase. While this is a strong infographic, it could also benefit from some more engaging illustrations and icons. While its usability is high, it's not as welcoming as it could be. Consider a light background as well. Overall, we give this an A.
