Following Kognitio’s well publicised TFL piece (https://www.standard.co.uk/news/london/londons-worst-bus-stops-where-only-one-in-10-run-on-time-revealed-a3819176.html), they’ve recently created an infographic around the secret uses of big data by household brands, aiming to show that big data is not a buzzword anymore and is is being used in everyday life by well known names.
URL:
https://kognitio.com/big-data/big-brands-using-big-data/
Score from the experts at Killer Infographics
Visual Communication - 70%
Design - 80%
Content/Script - 75%
Usability - 75%
75%
Final Grade
This infographic shares ways that well known brands are improving their service with data they collect. Each story has an accompanying illustration to help describe the use case. The Siemens example is among the most effective at communicating its message without needing to analyze the accompanying paragraph. With regards to the paragraphs, while there isn't really a lot of text on the design, it's a good example of how a fairly short amount of text (1-2 sentences) can look very long on an infographic. Keep your information to bullet points for improved usability, to decrease skimming. Using bolding and color to help drive the eye to key points is a good technique, though. Don't forget an intro and conclusion. In all we'd give this a C.
