Infographic created and published by http://www.zerodepositcarleasing.co.uk/
Every year the total number of cars purchased rises. All over the World, we see a difference in popularity between Continents. Here are the most purchased cars in 2015 by continent.
Score from the experts at Killer Infographics
Visual Communication - 60%
Design - 80%
Content/Script - 55%
Usability - 70%
66%
Final Grade
This straightforward infographic identifies the best-selling cars by continent, including specific stats about the cars themselves (but not the cost or number of cars sold). Overall, the infographic achieves its goals in that a car is identified along with its geographic region. However, some copy choices leave room for error and potential confusion, and it's not clear where the information is coming from. The design in general works to associate cars with place, but the reader would have to pay attention to the content to gather more facts, as there aren't any other visuals to communicate to the reader. Uses of color photos versus black-and-white photos suggest emphasis—though what that emphasis means is unclear. There's an effective infographic taking shape here, so we'd give this a D+.
