A lot of considerations come with buying a new car, especially if you have a dog in the family. This infographic discusses some of the best dog-friendly cars around if you’re in the market for a new motor.
Visual Communication - 65%
Design - 70%
Content/Script - 75%
Usability - 70%
This infographic lists 5 cars that are dog friendly. Each car is supported by a photo and the name of the car, what is is "great for," and four bullet points explaining features that make it so good. This format helps establish consistency, which readers will appreciate, as expectations are clear. The design, while consistent, lacks a professional look and feel. Aside from the two dog paw prints, there is no dog imagery. The header text and layout clash for hierarchy. Consider using an alternative typeface. Aside from the paws and the car images, there are no visuals here, so the entire infographic must be read for the reader to understand anything. With stronger visual communication methods like iconography or diagrams, the infographic would be much more effective. Overall, we give this a C.