One of the most common questions we get in the beard products business is “What’s the difference between beard oil and beard balm?” We created this infographic to quickly and easily help people understand the difference.
Score from the experts at Killer Visual Strategies
Visual Communication - 50%
Design - 65%
Content - 65%
Usability - 65%
This design reviews the differences between beard oil and beard balm. The product photos at the top help give a real-world example of how shoppers might see this product in stores or online. The icons used to illustrate each category of information are a step in the right direction, but to really see the differences between the products, we'd recommend providing icons or illustrations for each side — imagery for what beard oil is used for next to imagery for what beard balm is used for, etc. Currently the user has to read the full text to get the information, and use of targeted visuals helps to reduce the reliance on text. The design also lacks an introduction and conclusion, both further opportunities to help explain why someone might choose one product or the other (or both). As an infographic we'd give this a D-.