Edufficient did a case study on a recent campaign using Ringless Voicemail technology. The client shared a list of leads that had been deemed “inactive.” Here’s how a recent ringless voicemail campaign helped our client quickly meet a start goal. You may be wondering, “How can a mass phone messaging system leave a voicemail without ringing the device?” The answer: Ringless Voicemail. Ringless voicemail (often referred to as direct to voicemail) is a mobile marketing practice in which a message is sent to a user’s voicemail without calling that person. When a prospect checks their voicemail, it will contain a targeted message despite that person never having their phone rung.
Our client was at risk of missing an impending start goal and needed a solution that could generate enrollments quickly. With a limited amount of remaining time and budget, the campaign needed to be launched immediately and have the ability to move prospects through the conversion funnel at breakneck speed. Given the current challenges and time constraints, the Edufficient team recommended the deployment of a ringless voicemail campaign seeding the marketing system with 250,000 inactive leads segmented by a program of interest. With highly targeted voicemail messaging, Edufficient successfully delivered 90,000 voicemails over the course of two weeks. The results were fantastic. Out of 90,000 leads, 11,000 prospects returned the voicemail to a call center. The call center was able to successfully transfer 360 leads to an admissions office. The admissions office was able to generate an additional 30 enrollments, at a cost per enroll of $267.00!
What Are The Benefits of Ringless Voicemail?
Ringless voicemail fuses the power of direct mail and telemarketing
Can target specific prospects or customers
Reaches thousands of people in a matter of minutes
Message goes directly to voicemail without ever ringing the telephone
Lightning fast conversion lead to start %
Interested in learning more about Ringless Voicemail? Visit our website now https://www.edufficient.com/
Score from the experts at Killer Infographics
Visual Communication - 65%
Design - 45%
Content/Script - 55%
Usability - 60%
56%
Final Grade
This infographic presents some benefits of ringless voicemail in the context of a case study. The piece is full of visuals, which helps create a visual narrative for the points. Some of the visuals could be a bit more specific to their associated points — helpful to further communication to the viewer. Also, some of the designs feature anachronistic images, which may not instill confidence in the effectiveness of the product. The design style changes multiple times across the infographic, which is distracting for viewers. While the visual approach is friendly, the multiple styles lessen the infographic's overall credibility. The infographic overall contains some important messages and is organized into sections effectively. However, the order of the sections themselves seems to bury the overall narrative and might leave the readers confused. This infographic has a lot of important information for a reader, but it needs a bit more consistency across the board to optimize its messaging. We'd give this an F.
