Self-service business intelligence (BI) is a set of tools that enables business users of all levels to access work and business data even when they are not power users with a background in statistical analysis. Analytic algorithms and accumulated business data provide insights on dashboards in easy-to-read formats such as graphs and visualisations.
The rise of data analytics has resulted in a high adoption of self-service BI tools such as IBM Planning Analytics. Adoption is primarily observed in industry verticals across government, telecommunications, FMCG, and healthcare whom require the speed of quick data insights to optimise performance.
Learn more data and business intelligence insights at Octane Software Solutions, an IBM Gold Business Partner, in Business Intelligence & Data Analytics.
Score from the experts at Killer Visual Strategies
Visual Communication - 50%
Design - 55%
Content - 75%
Usability - 75%
64%
Final Grade
This design features thorough information about the advantages of self-service BI, as well as the company's own specific benefits. About 2/3 of the infographic is dedicated to information-sharing before the company-specific information starts, which is a pretty good ratio when designing a promotional infographic. You want the viewer to learn something before they feel like they're being sold to! That said, design-wise there is a lot competing for attention here. Lots of bold all-caps are used, and the color palette and relatively tight layout make it tough to decide where to look in some spots. There's also a fair amount of text, leaving the viewer skipping ahead to the next visual. In all we'd give this a D.
