We created this infographic to illustrate in a clear, visual way all the components of a running shoe and their effect on the overall ride of the shoe.
This graphic was originally published on Running Shoes Guru.
Score from the experts at Killer Infographics
Visual Communication - 70%
Design - 60%
Content/Script - 50%
Usability - 60%
This infographic offers up a helpful guide on how a running shoe is constructed and useful vocabulary related to running shoes. The use of photographs feels like a smart choice for offering viewers a useful visual cue as to the topic of the infographic as well as regarding the variety of shoes out there. However, the design style is inconsistent, with a 3D rendering of the shoe used later on in the infographic. Meanwhile, the small, narrow font can sometimes be blurry or hard to read. This difficult is compounded by the length of the text, which is sometimes several sentences long, making the piece feel more like a reading assignment than an infographic. Overall, we'd have to give this a D-.